25 Sep 2025

Charitable investments

Case study

Image - Kerry Holmes

Kerry Holmes

Independent Financial Planner

Time to read: 2 minutes
  • Charity
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In summary

Charitable investments can put a non-profit organisation’s money to work and provide them with the necessary funds to keep operating, even if donations are reduced. Kerry Holmes, Independent Financial Planner, recently worked with a non-profit organisation who initially only needed our help to set up an Investment Policy Statement. Like with many clients, this initial requirement became much more complex and required additional support.


To begin the process, Kerry spoke with the board of trustees to determine the overall financial objectives of the charity. With this information, she was able to help the trustees build their Investment Policy Statement and provide education and technical feedback as required to enable the trustees to make important decisions concerning:

  • investment timescales;
  • tolerance for loss;
  • required returns;
  • benchmarking; and
  • ethical considerations.

This was amongst other areas, such as access needs and requirements for income.

Kerry then helped set appropriate benchmarks for performance, risk, and time so that our client had a strategy to always keep them on track, no matter how the markets fared. Through cashflow analysis, Kerry was able to prepare the trustees for the most likely outcomes of their investment journey and how they could make the best use out of each scenario.

The Investment Policy Statement forms the basis for decision making around all investments (including cash) that a charity holds, so it is essential that it is up to date and reviewed regularly.

Our client was thrilled with the results and wanted Brooks Financial to carry out all subsequent work related to their investment portfolio. This included a full review and recommendation on their existing assets and recommendations for their surplus.

After completing a full financial review of the charity, Kerry gave the client detailed summaries of suitable investment management firms that should be considered as part of a ‘beauty parade’ to the trustees. She then provided support and expertise as each firm submitted their proposals to the board of trustees. Following her advice, our client moved their existing portfolio and invested new money with the recommended investment management firm.

The move brought the charity’s investment fees down significantly. Furthermore, the Investment Policy Statement ensures that the trustees have a clear document to aide in decision making going forward.

Kerry will continue to review the portfolio on a regular basis to make sure that it remains suitable for their objectives; providing detailed reviews and recommendations to the board of trustees.

About the Author

Kerry Holmes

Kerry has worked within financial services for over 25 years and has extensive experience with all aspects of financial planning. She joined Brooks Financial (previously Lucas Fettes Financial Planning) in September 2012.

She looks to solve the often-complicated needs of her clients, with an aim to helping them to build, manage and protect their wealth according to their individual needs and goals. Kerry specialises in pensions, investments, trusts, Inheritance Tax planning, as well as cashflow forecasting for high net worth clients.

Kerry is also Head of Brooks Charities. She works with charities and their trustees to organise their assets to meet their needs and achieve their goals. This can include helping the organisation refine their investment policy statement, reviewing investments, managing a selection process, and ongoing investment oversight.

She prides herself in being able to clearly present a solution to meet her clients’ precise needs. Kerry enjoys developing long-term relationships with her clients, based on confidence and trust.

In her spare time, she enjoys a good crime book, relaxing over dinner with friends, as well as trying out new adventures and sporting activities.

Image - Kerry Holmes

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Charitable investments | Brooks Macdonald