Brooks Macdonald partners with Sporting Wellness to promote financial wellbeing for sportspeople

Brooks Macdonald is pleased to announce its partnership with Sporting Wellness, a distinguished charity dedicated to providing free and accessible mental health care to sportspeople. This collaboration will help to address the growing need for financial wellbeing within the athletic community, offering specialised financial wellbeing sessions tailored to the unique challenges faced by sportspeople.

Sporting Wellness is renowned for its commitment to enhancing the mental wellbeing of sportspeople, recognising the profound impact that mental health has on sporting success and overall quality of life. By partnering with Brooks Macdonald, the charity gains access to expert financial advisers who understand the financial pressures and uncertainties often experienced by athletes pursuing their sporting dreams.

As part of this partnership, Brooks Macdonald will provide financial wellbeing sessions designed to empower the athletes of Sporting Wellness’s charity partners with the knowledge and tools necessary to manage their finances effectively, alleviate stress, and cultivate long-term financial stability. These sessions will cover a range of topics, including budgeting, saving, investing, and retirement planning, tailored to the unique circumstances and aspirations of each athlete.

Commenting on the partnership, Alex Charalambous, Head of Wealth at Brooks Macdonald, said: “We are delighted to join forces with Sporting Wellness to focus on prioritising mental health in sports. Through our expertise in financial planning and investment management, we can help to equip athletes with the resources and security they need to thrive, allowing them to devote more of their time and energy to the people and activities they love.

Founder of Sporting Wellness, Callum Lea, expressed enthusiasm about the collaboration, stating, "I’m very proud that our first corporate partnership is with Brooks Macdonald, this represents a significant step forward in our efforts to support the mental wellbeing of athletes. By integrating financial wellness into our holistic approach to mental health care, we can provide comprehensive support that addresses the many needs of our members."

Together, Brooks Macdonald and Sporting Wellness are committed to fostering a culture of mental health awareness and resilience within the sports community, ensuring that athletes have the resources and support they need to reach their full potential.

Brooks Macdonald Group plc

Brooks Macdonald Group plc, through its various subsidiaries, provides leading wealth management services in the UK. The Group, which was founded in 1991 and began trading on AIM in 2005, had discretionary Funds under Management of £17.9 billion as at 31 March 2024.

Brooks Macdonald offers outsourced discretionary investment management for intermediaries and advice-led integrated wealth management for private clients.

The Group has fourteen offices across the UK including London, Birmingham, East Anglia, Exeter, Leeds, Manchester, Nuneaton, Southampton, Tunbridge Wells, Scotland and Wales.

About Sporting Welln

Sporting Wellness is a registered charity, that provides free, professional, mental health support for all representative sportspeople aged 16 or over, based in the United Kingdom.

We believe that every representative sportsperson should have access to a robust, mental health support system to give them the best chance at sporting success. We are also dedicated to creating a parity between mental and physical health in sport, with mental wellness being just as important as physical fitness.

Sportspeople who are approved into our support system receive access to a professional mental health support platform, enabling them to access counselling services, a 24-7 helpline, self-help programmes and much, much more.