Brooks Macdonald Foundation

Brooks Macdonald FoundationHow the Foundation began

In 2010 an employee survey revealed that many staff members felt that the company could do more to support the company's existing culture of charitable giving.  After a further company-wide vote, the Brooks Macdonald Foundation was established as a Charitable Trust via the Charities Aid Foundation.

How the Foundation works

The Foundation aims to benefit from the growth of the company and build on a solid base of charitable giving.  It provides a forum for fund raising concepts and channels the enthusiasm of the Brooks Macdonald team into meaningful support and a substantial resource.

Funds are generated from corporate donations, an employee Give as You Earn Scheme, company and individual fundraising events and donations from friends, family and clients.  

All donations are made at the request of staff members to charities they feel strongly about supporting.


The Foundation Committee

The Foundation Committee is made up of six members from around the business. Charles Dixon, Head of London Teams for Brooks Macdonald Asset Management (pictured left) chairs The Committee.

The Committee meet once a month to consider staff applications and discuss new ideas on how to raise money. The current amount each successful applicant receives for their charity is £650.

Naturally, there are exceptions where more funding is required and these applications are considered on a case by case basis. The Committee are hoping to increase the standard amount once enough money has been generated through fund raising.

Since formation in September 2011, the Foundation has donated to 74 different charities, raising over £100,000 for a variety of causes.

Fundraising projects

Coast to Coast Challenge, June 2013

On 7 to 9 June Brooks Macdonald held their annual Charity Challenge - a Coast to Coast bike ride from Blackpool to Scarborough in the hope to raise over £3,000 for the Barnado’s school in Yorkshire and Fields of Life (see below). There were fourteen members of staff from across the Brooks Macdonald Group who took part in the challenge along with four members providing support. Along the journey the cyclists stopped off at three of the Brooks Macdonald offices, in Hale, Manchester and York, allowing the staff in these offices to have the opportunity to cheer their colleagues on. After cycling an impressive 182 miles, the group finally crossed the finish line in Scarborough. Despite some challenging and tough moments, the riders were in agreement that overall it was an enjoyable and thrilling experience.

The Barnado's School and Fields of Life, 2013

The money raised from the Coast to Coast bike ride will go towards the Brooks Macdonald Foundation’s annual appeal, which this year is the Barnado’s school in Yorkshire and Fields of Life. The Barnado’s school provides a special education and care service for young people who have a wide range of learning difficulties and challenging behaviour. They work with children and young people aged 9 – 19, and provide day care and residential placements at the school. Fields of Life is a charity that works in East Africa. It is committed to sharing the Christian faith by collaborating with local communities and churches to bring about positive change through the provision of quality education, clean water, health promotion and other community based projects. After raising £20,000 for the Variety Club last year, we hope that this year’s appeal will be just as successful.

Hadrian's Wall Hike, September 2012

On September 6, 18 employees from around the business started out on the 70 mile hike along Hadrian's wall. There were smiles all round on the first day, despite bad weather conditions, but spirits were slightly dampened when the walkers realised that most people give themselves six days to complete the walk, not three. The company paid for staff transport, food and accommodation and in return asked each participant to try and raise £150 for the BM Foundation. Collectively over £4,000 was raised in a tremendous effort which The Foundation were delighted about. The money raised went towards the "Sunshine Coach Project" (see below).

The Sunshine Coach Project, September 2011-2012

As a way of focussing fundraising efforts the Foundation chose to support the Variety Club’s Sunshine Coach Scheme as their major project.  Variety is a Children’s Charity for sick, disabled and disadvantaged children. The Coach scheme aims to raise money to buy specialised minibuses (‘Sunshine Coaches”) which enable the children to take day trips and enjoy a number of educational and recreational pursuits which aim to expand their learning experience and enable them to interact with the wider community. Each minibus costs £20,000.

Over the past year Brooks Macdonald employees have been involved in a number of individual and group fundraising activities to contribute to the fundraising project; from marathons, to a London to Brighton run, a London to Paris bike ride to poker and quiz nights.

It was left to the Citywire Sixes event to raise the final few thousand needed to reach the £20,000 target.

Citywire Sixes Tournament, September 2012

On the 11 September the 'home of cricket' played host to the inaugural Citywire sixes, an event organised by Citywire and sponsored by Investec and Brooks Macdonald. This event was organised to raise the last few thousand pounds needed to buy the sunshine coach for the children of Bradstow School, Broadstairs.

Joe Denly, Corey Collymore and David Malan from the current Middlesex team along with cricketing legends Angus Fraser and John Emburey joined the six teams in the indoor school to demonstrate their own batting and bowling skills.

At lunchtime the minibus arrived with six children and their carers who were all very excited (despite getting lost in London on the way!) and a presentation of the bus keys was made to the school.

The Foundation are keeping in touch with Bradstow school - through Variety -  to find out how the children get on with the bus and the trips they are able to make because of the donation.

Past donations

In addition to the fundraising projects organised by the Foundation, the Foundation also donates to a variety of charities through the sponsorship of Brooks Macdonald employees. Below are some of the challenges undertaken by staff:

  • The Bupa Great North Run September 2012
  • The Tough Guy Nettle Warrior July 2012
  • Beetham Tower Run September 2011
  • Lakeland Challenge September 2011
  • Super Six Challenge September 2011
  • Three Peaks Challenge July 2011
  • Annual Poker Night October 2011