The Brooks Macdonald Foundation
We have always prided ourselves on our culture of charitable giving. In 2010, a company-wide employee vote saw the Group establish a Charitable Trust, via the Charities Aid Foundation, called the Brooks Macdonald Foundation (Registered Charity Number: 268369).
Since formation in September 2011, the Brooks Macdonald Foundation has donated over £120,000 to over 100 different charities. It forms the backbone of the Group’s charitable giving, providing a forum for employees to channel their charitable activities.
The Foundation is run by Group employees, and all donations are made to charities nominated by staff members.
Key fundraising projects and events
Fields of Life – 2014/15
One of the Foundation’s annual appeals for 2014/15 is the Fields of Life Water Project.
Fields of Life is a charity that works in East Africa. It is committed to collaborating with local communities to bring about positive change through the provision of quality education, clean water, health promotion and other community-based projects.
The Barnardo's School and Fields of Life – 2013/14
The Foundation’s annual appeal for 2013/14 is the Barnardo’s Spring Hill School in Yorkshire. The Barnardo’s school provides a special education and care service for young people who have a wide range of learning difficulties and challenging behaviour. They work with children and young people aged 9–19, and provide day care and residential placements at the school.
After raising £20,000 for the Variety Club Sunshine Coach Scheme last year, we hope that this appeal will be just as successful.
Coast to Coast Challenge, June 2013
From 7 to 9 June 2013, Brooks Macdonald held its annual charity challenge - a coast-to-coast bike ride from Blackpool to Scarborough in the hope of raising over £3,000 for the Barnardo’s School in Yorkshire and Fields of Life. Fourteen members of staff from across the Group took part in the challenge, with four further members providing support. Along the journey the cyclists stopped off at three of the Brooks Macdonald offices – Hale, Manchester and York – giving staff in these offices the opportunity to cheer their colleagues on. After cycling an impressive 182 miles, the group finally crossed the finish line in Scarborough. Despite some challenging and tough moments, the riders agreed that overall it was an enjoyable and thrilling experience.
The Sunshine Coach Project – 2011/12
In 2011, as a way of focussing fundraising efforts, the Foundation chose to support the Variety Club’s Sunshine Coach Scheme as its major fundraising project for the year. Variety is a children’s charity for sick, disabled and disadvantaged children. The coach scheme aims to raise money to buy specialised minibuses (‘Sunshine Coaches”) which enable the children to take day trips and enjoy a number of educational and recreational pursuits that aim to expand their learning experience and allow them to interact with the wider community.
Each minibus costs £20,000 and through the efforts of Brooks Macdonald employees who undertook a number of individual and group fundraising activities, as well as the Citywire Sixes event, we were able to reach the £20,000 target. The minibus was donated to Bradstow School, Broadstairs on the 11 September 2012.
Citywire Sixes Tournament, September 2012
On 11 September 2012 the 'home of cricket' (Lords) played host to the inaugural Citywire Sixes, an event organised by Citywire and sponsored by Investec and Brooks Macdonald. This event was organised to raise the last few thousand pounds needed to buy the Sunshine Coach for the children of Bradstow School.
Joe Denly, Corey Collymore and David Malan from Middlesex County Cricket Club, along with cricketing legends Angus Fraser and John Emburey, joined the six teams in the indoor school to demonstrate their own batting and bowling skills.
At lunchtime, the minibus arrived with six children and their carers who were all very excited (despite getting lost in London on the way!) and a presentation of the bus keys was made to the school.
The Foundation remains in touch with Bradstow School to find out how the children are getting on with the bus and the trips they are able to make because of the donation.
Hadrian's Wall Hike, September 2012
On 6 September 2012, 18 employees from around the Group started out on the 70 mile hike along Hadrian's Wall. There were smiles all round on the first day, despite bad weather conditions, but spirits were slightly dampened when the walkers realised that most people give themselves six days to complete the walk, not three. The Group paid for staff transport, food and accommodation and in return asked each participant to try and raise £150 for the Foundation. Collectively over £4,000 was raised in a tremendous effort, with all proceeds going towards the "Sunshine Coach Project".